What will i learn?
- Cut pacing tight, removing dead air and covering every cut with b-roll
- Caption videos correctly: fonts, colors, and social media safe zones
- Write hooks and CTAs that hold attention and drive action
- Generate usable AI b-roll footage with the right tools and prompts
- Edit the same footage across talking head, walkthrough, greenscreen and voiceover styles
Curriculum for this course
23 Lessons
01:07:00 Hours
Welcome to Icon
1 Lessons
00:01:00 Hours
- Intro to Icon 00:01:00
Rules
12 Lessons
00:48:00 Hours
- All pauses must be removed 00:05:00
- B roll must be added every 2 to 4 seconds 00:04:00
- All cuts must be covered with b roll 00:02:00
- Find missing b-roll or screenshots 00:03:00
- Never use stock footage for B-roll 00:01:00
- Captions must not cover important parts of the video 00:07:00
- Captions must stay within social media safe zones 00:01:00
- Fonts & Colors for captions 00:04:00
- Brand names must be correct 00:02:00
- Hooks & CTAs (required for every video) 00:00:00
- Audio must be clear 00:03:00
- Editing Breakdown: Instagram Reel step by step 00:16:00
AI B-rolls
3 Lessons
00:14:00 Hours
- Tools needed to generate AI B-rolls 00:07:00
- How to generate good AI B-rolls 00:05:00
- Types of AI B-roll to generate 00:02:00
Outro
7 Lessons
00:04:00 Hours
- Icon Editing Simulation + Resources 00:00:00
- Talking Head Style - Assignment 00:00:00
- Walkthrough Style - Assignment 00:00:00
- TikTok Greenscreen Style - Assignment 00:00:00
- Voiceover B-roll Style - Assignment 00:00:00
- Final Video Submission 00:00:00
- Congratulations on making it this far! 00:04:00
Requirements
- A video editor of your choice
- Willingness to follow a defined editing standard
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Description
This is Icon's internal editor training program, covering the full workflow from first principles to the standards every edit is held to — pacing, b-roll, captions, audio, hooks and CTAs, and the AI b-roll generation workflow used on real client work.
Each lesson is short and practical. Watch the video, read the notes, and apply it directly to your own editing.
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